Ekaterina is the unstoppable force behind The Blakes Way - part storyteller, part business leader, part “let’s just do it and figure it out on the way”. She now runs a global event video production business while preparing for motherhood, scaling a company, and hosting a podcast. Multitasking? She calls it Tuesday.

Known for her honesty, her directness, and her obsession with fairness and human potential, Ekaterina brings the unfiltered energy that makes every conversation sharper, deeper, and funnier.

When she’s not pitching clients or catching flights, she’s convincing Ben that chasing another ambitious goal is a good idea, and reassuring Georgie that he is a very good boy.

Ben is, annoyingly, the kind of person everyone instantly likes. He’s cheeky, effortlessly social, and somehow manages to get away with everything because he does it with a grin.

Professionally, Ben is a powerhouse. With years in TV and large-scale live productions, he’s the guy every broadcaster wants on their team: the talent with the instinct and the vision. He doesn’t just care - he obsesses — which is why InspoHub’s productions look the way they do.

Despite the comedic timing of a stand-up comedian and the work ethic of a perfectionist, Ben is famously easy-going. A blessing when chaos hits. A curse when Ekaterina wants a clear decision and he’s too relaxed to pick a side.

Georgie is a labradoodle who has completely rejected the concept of being… a dog. He sits at the table for every meal, expects full emotional attention at all times, and loves to "talk" - arguments, gossip, and commentary on your life choices - courtesy of his dad.

As the spoiled first-born, Georgie does not approve of sharing love, affection, or personal space. But despite his dramatic tendencies, Georgie is also the most chilled, easy-going creature you’ll ever meet - a trait clearly inherited from his dad.

He has travelled the whole UK by the age of five, shows up to the office every day, and has never stolen food… but his guilt-inducing stare could make you give him anything.